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  <url>
    <loc>https://www.pswconsulting.ca/our-work</loc>
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    <lastmod>2021-07-27</lastmod>
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      <image:title>Our Work</image:title>
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      <image:title>Our Work</image:title>
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      <image:title>Our Work</image:title>
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      <image:title>Our Work</image:title>
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      <image:title>Our Work</image:title>
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      <image:title>Our Work</image:title>
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  <url>
    <loc>https://www.pswconsulting.ca/about</loc>
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    <lastmod>2020-03-27</lastmod>
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      <image:title>About - Meet the man behind the initials.</image:title>
      <image:caption>Peter Wilkes is a marketing and sales consultant who partners with CEO’s, executives and entrepreneurs to help businesses overcome corporate challenges, execute successful marketing strategies and improve profitability. Beginning his career in broadcast sales in 1979, Peter worked his way up from Media Account Manager to Director of Sales for a Canadian media and broadcasting company. Along the way, Peter has built a reputation for himself as a consummate salesman, community leader and “people person”. Now he's taking over 35 years of experience, anecdotes and dedication to client service and bringing it to businesses across Canada as President of PSW Consulting Group.</image:caption>
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      <image:title>About</image:title>
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    <loc>https://www.pswconsulting.ca/blog</loc>
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    <lastmod>2020-10-06</lastmod>
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      <image:title>Blog</image:title>
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    <loc>https://www.pswconsulting.ca/blog/2020/10/6/how-to-host-better-video-meetings</loc>
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    <lastmod>2020-10-06</lastmod>
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    <loc>https://www.pswconsulting.ca/blog/2020/9/15/7-business-podcasts-you-should-be-listening-to</loc>
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    <lastmod>2020-09-17</lastmod>
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      <image:title>Blog - 7 Business Podcasts You Should be Listening To</image:title>
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      <image:title>Blog - 7 Business Podcasts You Should be Listening To</image:title>
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  <url>
    <loc>https://www.pswconsulting.ca/blog/2020/9/15/2020-digital-marketing-trends</loc>
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    <lastmod>2020-09-16</lastmod>
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      <image:title>Blog - 2020 Digital Marketing Trends</image:title>
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      <image:title>Blog - 2020 Digital Marketing Trends</image:title>
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  <url>
    <loc>https://www.pswconsulting.ca/blog/2020/9/15/online-customer-care-are-you-putting-your-brand-reputation-at-risk</loc>
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    <lastmod>2020-09-15</lastmod>
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  <url>
    <loc>https://www.pswconsulting.ca/blog/5-strategies-for-becoming-a-strong-manager</loc>
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    <priority>0.5</priority>
    <lastmod>2020-03-26</lastmod>
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  <url>
    <loc>https://www.pswconsulting.ca/blog/how-to-build-a-sales-team-for-your-startup</loc>
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    <lastmod>2020-03-26</lastmod>
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    <loc>https://www.pswconsulting.ca/blog/tips-for-preparing-for-a-customer-call</loc>
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    <lastmod>2020-03-26</lastmod>
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    <loc>https://www.pswconsulting.ca/blog/category/Customer+Service</loc>
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  <url>
    <loc>https://www.pswconsulting.ca/blog/category/Sales</loc>
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    <loc>https://www.pswconsulting.ca/blog/category/Professional+Development</loc>
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    <loc>https://www.pswconsulting.ca/blog/category/Digital</loc>
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    <loc>https://www.pswconsulting.ca/blog/category/Management</loc>
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  <url>
    <loc>https://www.pswconsulting.ca/blog/tag/Sales</loc>
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  <url>
    <loc>https://www.pswconsulting.ca/blog/tag/Team+Building</loc>
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  <url>
    <loc>https://www.pswconsulting.ca/blog/tag/Relationship+Building</loc>
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  <url>
    <loc>https://www.pswconsulting.ca/blog/tag/Hiring</loc>
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  <url>
    <loc>https://www.pswconsulting.ca/blog/tag/Management</loc>
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  <url>
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  <url>
    <loc>https://www.pswconsulting.ca/blog/tag/Startup</loc>
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  <url>
    <loc>https://www.pswconsulting.ca/contact-us</loc>
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    <lastmod>2019-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1524347711721-95CRPIF79U0T76F8XNQ5/adult-architecture-building-94849.jpg</image:loc>
      <image:title>Let's Talk</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.pswconsulting.ca/our-programs</loc>
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    <lastmod>2020-09-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1566864228652-EH28H8BXOU9L0O6PQWEL/image-asset.jpeg</image:loc>
      <image:title>Program Overview - Excellence in Selling Program</image:title>
      <image:caption>A customizable 9-month program providing relevant sales insight, support and effective selling tools to growing businesses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1571155564325-55H37P4AS58XL4DNFB0O/image-asset.jpeg</image:loc>
      <image:title>Program Overview - Prime Performance Program</image:title>
      <image:caption>Take your sales and management skills to the next level with this 9-month program focused on individual performance growth through a combination of team training and ongoing support.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1600206850780-52QT74IXJYHY37L0YROR/pexels-ivan-samkov-4240610.jpg</image:loc>
      <image:title>Program Overview - Preparing for the New Reality</image:title>
      <image:caption>From new business development requirements to shifting expectations for communicating and connecting with customers, this customizable 9-month training program focuses on adapting to new challenges in the business world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1566864983658-Z27XGNYIVMB89VUF7ZNB/image-asset.jpeg</image:loc>
      <image:title>Program Overview</image:title>
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  <url>
    <loc>https://www.pswconsulting.ca/excellence-in-selling</loc>
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    <priority>0.75</priority>
    <lastmod>2023-08-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1566867367112-0EYWZJ8TECM5FU141ZG0/image-asset.jpeg</image:loc>
      <image:title>Excellence in Selling Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1571155817718-AJT16EL1D9NEJJW1UWPI/image-asset.jpeg</image:loc>
      <image:title>Excellence in Selling Program</image:title>
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  <url>
    <loc>https://www.pswconsulting.ca/prime-performance-program</loc>
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    <priority>0.75</priority>
    <lastmod>2021-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1571153585723-GCDS7WH6UTZUB0PLXS2R/image-asset.jpeg</image:loc>
      <image:title>Prime Performance Program - dEVELOPMENT OF pERSONAL pERFORMANCE mETRICS</image:title>
      <image:caption>Every organization has corporate KPIs that the team works towards achieving—but how are you measuring personal success? Do you have benchmarks and goals for your career? We’ll focus on each participant’s past and present successes to develop a set of personal stretch goals, ensuring alignment with corporate objectives, that will guide them towards being a champion in their own career.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1571154711964-S8ARA5CF407FC63CE93X/image-asset.jpeg</image:loc>
      <image:title>Prime Performance Program - Market TRAINING Workshops</image:title>
      <image:caption>We know that opportunities and challenges can vary greatly depending on region, market-specific economic issues and the level of direct competition. During these workshops, we analyze processes and selling techniques that drive sustaining results and tailor them to meet team objectives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1571154892031-RK05IRLWQ3FIG35PYP2Y/image-asset.jpeg</image:loc>
      <image:title>Prime Performance Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1571153377561-IVYT2I3CQLFP29C1WEHT/image-asset.jpeg</image:loc>
      <image:title>Prime Performance Program - Extensive personal and team training</image:title>
      <image:caption>Each participant will receive 24 hours of team training focused on further development of their strengths and areas of improvement relative to their successful selling and management goals. Our strategy with these training modules are 100% customizable, based on the needs of the team and the individual.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1571154595596-66YI48EFIGPENQMOFKNN/image-asset.jpeg</image:loc>
      <image:title>Prime Performance Program - Strategic team training sessions</image:title>
      <image:caption>Scheduled at the half-way mark and towards the end of the program, these customizable training sessions will be based on material covered within this program and participant feedback. These sessions are designed to focus on the new areas of growth from each individual and their impact on the entire team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1571154450105-U6FLX7KPQNH5ABH3DS5Z/image-asset.jpeg</image:loc>
      <image:title>Prime Performance Program - Personal Brand building</image:title>
      <image:caption>In a competitive business environment success begins with differentiating not only your company from competitors, but also yourself. We’ll work with each participant to develop a personal brand by focusing on areas such as creating a personal value proposition, maximizing your competitive edge and sustaining your brand long term.</image:caption>
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  </url>
  <url>
    <loc>https://www.pswconsulting.ca/preparing-for-the-new-reality-program</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1600204658361-EYLZ4L2ZQ9BWYTKY4WKC/pexels-ivan-samkov-4240610.jpg</image:loc>
      <image:title>Preparing for the New Reality Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1600205166714-9H430YB4YMEAGVBH5VAY/image-asset.jpeg</image:loc>
      <image:title>Preparing for the New Reality Program - Training Modules</image:title>
      <image:caption>These training modules focus on preparing the team for the new realities of business. By first identifying each individual participants’ strengths and their key role in building a strong, unified team, they will be better equipped to work collaboratively to build customer relationships and sustainable revenue.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Preparing for the New Reality Program - CUSTOMER ENGAGEMENT TRACKING TOOLS</image:title>
      <image:caption>The way we interact and foster relationships with customers is changing with a shift away from the traditional workplace. Keeping a finger on the pulse of customer engagement is key and effective, cross-functional reporting strategies will be introduced throughout the program.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.pswconsulting.ca/leading-in-the-new-normal</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1634787035653-6PMP2CGTVMUIZ66KXFE9/unsplash-image-0K7GgiA8lVE.jpg</image:loc>
      <image:title>Leading in the New Normal - leadership training modules</image:title>
      <image:caption>The eleven Leadership Training Modules are customizable to your company’s needs, providing opportunities to learn and apply these proven practices, knowledge and resources towards their future corporate success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5863f03529687f3055c8b5d6/1634787072699-FUSV9CLV7OUKL1C5B8N7/unsplash-image-FHnnjk1Yj7Y.jpg</image:loc>
      <image:title>Leading in the New Normal - Strategic team leadership session</image:title>
      <image:caption>Scheduled at the half-way mark of the program, this one-hour team strategic leadership session will be based on material covered within this program and participant-team feedback. This session is designed to evaluate the program while focussing on the new areas of growth from each individual and their impact on the entire team. We will also be strategizing on how these talents will be implemented into the workplace.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Leading in the New Normal</image:title>
    </image:image>
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